XLSTAT-MX

XLSTAT-MX is a must have complement for XLSTAT-Pro users who do sensory data analysis, and who use Preference Mapping or other related techniques to understand the customers' perceptions. MX stands for Marketing analytics. The tools of the XLSTAT-MX module can be accessed from the XLSTAT menu of from the XLSTAT toolbar.

XLSTAT-MX includes the Preference Mapping tool; later in 2003, other powerful features will be added to this module. The table below lists the main features of the current XLSTAT-MX version:

Preference Mapping (Prefmap) allows you to build maps which are useful in a variety of domains. A preference map is a decision support tool in analyses where a configuration of objects has been obtained from a first analysis (PCA, MCA, MDS), and where a table with complementary data describing the objects is available (attributes or preference data). In the market research and consumer analytics domains (sensory data analysis), Prefmap is used to analyze products (the objects) and to answer questions such as:

• How is our product positioned compared with the competitors' products?
• Which product is the closest to ours?
• Which type of consumer prefers my product?
• Why are the competitors' products positioned as such?
• How can I reposition my product so that it fits better my target group?
• What success can I expect from my product?
• Which new products should I encourage the R&D department to create?

Preference mapping provides a powerful approach to optimising product acceptability. XLSTAT-MX offers several regression models to project complementary data on the objects maps:

• Vector model
• Circular ideal point model,
• Elliptical ideal point model,
• Quadratic ideal point model.

XLSTAT-MX displays detailed results in addition to the preference map to facilitate the interpreting of results.

A tutorial is available for an in depth description on how to use the product.

Demo version

A trial version of XLSTAT-MX is included in the main XLStat-Pro download.

Ordering XLStat-MX

The prices, in UK£ and US$, for academic and commercial users are listed below. There are two ordering options:

1. E-mail only - a registration code will be e-mailed to you that will unlock the demo version of the program from our web site.
2. With CD-ROM - this costs an additional £15 ($30) + shipping & handling.

You can order on-line using our secure shopping cart facility below. Simply choose the required item and price and press the "Add to cart" button in that row to add the item to your shopping cart.

If you already have XLStat-Pro then use the section below to order just the advanced module. Please send us your original XLStat-Pro serial number, either in the Special Instructions section of the order form or in a separate e-mail.

Notes:

1. Academic prices (where offered) apply to students and staff at educational institutions using the software for research as well as charities/NGOs and residents of least developed countries. Governmental bodies pay the commercial price. Commercial prices also apply if the software is to be used for commercial consulting within universities.
2. VAT - Customers within the UK will have Value Added Tax at 17.5% added to the order. Those in other countries in the European Union will also have VAT added, unless they are registered for VAT in their own country and supply their registration number with their order (in the "Special Instructions" section at checkout). Our VAT registration number is GB 625 3760 41.
3. If you wish to order by fax or postal mail, or need to pay by means other than credit card, then you can also use the shopping cart above, but choose the appropriate option when you check out. You can also print out and use our printed order form.
4. All credit card orders are charged in British pounds. The US$ prices apply only when paying in US$ by check (drawn on a US bank) or bank transfer.
5. Your order will normally be processed within two working days. Orders outside of the United Kingdom are shipped by air-mail. Within the UK first class post is used.
6. All prices above are for single computer/user licenses. The program may only be used on a single computer, or by a single user on up to two computers (i.e. a single user can use it on both an office computer and a laptop, so long as no one else is using those computers). Contact us for discounts on multiple copies and site licenses.